About Selvedge

Selvedge, which draws its meaning from an edge produced on woven fabric during manufacturing that prevents it from unravelling, is a family run business born from the impenetrable ties and amalgamated efforts of five siblings.

Its visionary, Dino Perotti, has again set loose his iconic fashion sense and modeling expertise in designing men’s clothing to suit the trendy and edgy fashionistas of today. 

Our brand is driven by a quest to provide unique, stylish, comfortable clothing that is easy to wear yet offers a great value proposition.

We pride ourselves on the fact that we use high quality materials that have been locally sourced and that our clothing is designed and manufactured in South Africa.